NEW YORK, Louis Vuitton Sale, reported on the first ever ranking of luxury brands digital competence, and today the second ranking, published by New York-based LuxuryLab, was released first to a small number of global media outlets, including BoF.The adoption of digital media has been explosive. Longtime readers from the very beginnings of BoF may recall our first ever post on Fashion 2.0 back in April 2007 when CEOs, Creative Directors and Managing Directors insisted to me that they would never use such tools as Facebook to engage their fans and customers. How things have changed in three short years!

According to Louis Vuitton Bags, founder of Luxury Lab, the combination of the economic crisis, the emergence of a more digitally native Gen Y consumer, and several brands getting huge ROI sales and press due to digital leadership, inspired a massive investment in both human and financial capital in digital in 2010. Fashion and leather goods brands dominate the top 10 and have seen the most progress. The 16 fashion and leather goods brands ranked in both 2009 and 2010 increased their Digital IQ by by an average of 24 points. Watches and jewellery companies did not fare as well, on average losing 9 points, with Rolex, Cartier and Chopard falling more than two IQ classes.

Skyrocketing to the very top of the heap of the LV, is Coach, which scored an increase in Digital IQ of 63 points, jumping from the middle of the pack last year to claim the top spot, this year. Also scoring high were Ralph Lauren, Louis Vuitton, Gucci, Burberry and Dolce & Gabbana, all deemed as Genius by the ranking, which assesses brand websites, digital marketing, social media and mobile presence. Other fashion brands are lagging. Says Galloway, they are sitting on their hands...hoping this whole internet thing will go away. Ermenegildo Zegna, Bally, Balenciaga, Chloe, Versace and Alexander McQueen are all ranked as Challenged, while Dunhill, Catherine Malandrino, Ferragamo, Zac Posen, Tods and Manolo Blahnik are ranked as Feeble.

The Louis Vuitton Damier Azur, done an excellent job of drawing more attention to the digital revolution in luxury. I do, however, have a few gripes with the methodology and some of the rankings. Is Chanel, which has absolutely no e-commerce, really digitally ‘Gifted'? Even if they do have over 1 million fans on Facebook, e-commerce should form an essential part of every luxury brand's business model.That said, Facebook is certainly an essential part of a genius digital media strategy. According to the survey, 90 percent of luxury brands in the survey are present on Facebook, up from 79 percent in 2009, and the percentage of traffic luxury brands are receiving from Facebook has more than doubled in last 12 months, growing from 3.4 percent to 7.1 percent. But just having a Facebook presence is nt enough. Now, it is how these brands use their Facebook presence that will really count the most. For example, the report concludes that brands which use social sharing tools for instance, the Facebook like feature on their site - registered annual traffic growth of 42 percent vs. 18 percent for brands that did not.

On the other hand, I think every brand needs to have a Twitter account or YouTube page. The Twitter presence of Alma Blue, has jumped from 17 to 48 percent, with an overall growth of Twitter followers of almost 1,500 percent. YouTube presence has also skyrocketed from 26 to 55 percent. However, despite these increases, the report says that traffic from Twitter and YouTube has actually decreased over the past 12 months.Should brands really be penalised if they have made the strategic decision to hold off on certain social media tools like Twitter? The truly genius brands are those that are developing a digital media strategy that is embedded in their business strategy, and taking on specific digital initiatives that help them to get there.

Replica Chanel bags are very suitable for extravagant gatherings and functions like special dinners, balls, weddings, and other important events as they are as stunning as the original branded handbags, these handbags are perfect imitation of the originals, and available in the market are the exact copy of the original ones. You can find atUGG Bailey Triple Boutons our website of the Louis Vuitton Sale, although their price is low, but the quality is not low at all. People can afford more than original one, which is great, especially to the ladies. When you purchasing a handbag, choosing the replica handbags for your lifestyle. With these Hermes Replica, you can afford to be a trendsetter.

Louis Vuitton Bags, is popular because it famous brand and its fashion style. You can purchase the Kelly Bags at our online store. This Louis Vuitton Modern Handbag M95345 is made of patchwork lamb leather with topstitches and rivets. It features snapped closure on the two side pockets and a double zippered central compartment. This bag is fashion designed to complement any clothing style. Its design is so elegant, modern, contemporary, yet theYixing Teapots LV Golden brass pieces brings out a classic look. If it not over your budget, this bag is a must for your wardrobe. If you want to sane much more money, you can wholesale Louis vuitton handbags at our online store.

Louis Vuitton Online are the standard brand for the Ladies. This Sexy LV, Leopard Spotted Full Leather Shoulder Bag 2511-1 which satisfies women desire of sexy looking in the mirror they want. You can buy this bag in our designer replica handbags store. The luxurious leopard leather patches well which is the best-selling item of Louis Vuitton handbags worldwide and the favor of many super stars, so its price is very highChloe Paraty. If you want to buy cheaper but high-quality Lancel, you can come to our online replica handbags store. I admire the inspiration of this bag leopard print decoration details can perfectly reveal the carrier's taste. Carrying the designer replica bags, you will never go out of fashion.

If you are looking for something that represents status nothing says it better than louis vuitton . Everyone wants the newest and hottest accessory from Louis Vuitton. Hollywood Starlets, Rock Stars, Athletes, Heads of State, but most of all, so does Sally Homemaker. With such a demand and items flying off retailers shelves, it is no surprise that manufactures all over the globe are creating louis vuitton wallets . Born in France in 1854, Louis Vuitton Handbags sale, created a company that represented high fashion and unrivaled quality among the upper crust of society. There has ever been a survey about who are those people, who are extremely fascinated with replica louis vuitton handbags . And the result indicates that it is young white collars that are more favorable with consuming luxury goods, such as Louis Vuitton handbags, wallets and pursers and so on.

We all know that consuming is an activity that human beings will possibly do it every day. Because of difference of genders and ages, consumers' objects, purposes and minds of state will also be naturally different. Therefore, it is quite reasonable for those young white collars to take a special fancy to LV handbags, wallets and purses. Favorluxury is for those who do nt want to settle for anything less than authentic. It offers only authentic Louis Vuitton handbags, purses, wallets and so on. We will help you get your hands on authentic pre-owned Alma MM Pink, wallets and purses. You have a preliminary taste for the sense of luxury our Louis Vuitton products brings for you. You can choose and pick your most desirable ones here, either our Louis Vuitton handbags, wallets and purses, or any other classical accessories.During that time more of the wealthy began to travel and with all the new travelers became a need for high quality and stylish luggage.

liuchaolvleh