Luxury brands only have to copy what works today to at least meet an average digital score. Observe the Louis Vuitton Sale, it embodies the importance of content creation and curating. Coach, the top ranking "genius" luxury brand by L2, sells directly from its Facebook wall with posts linked to a product page in order to motivate a transaction. Faberge has a long way to go reach the genius rank, but L2 praised this very high-touch website that offers 24/7 live chat -- in 11 languages. Now, that is global customer service.

Coach earned top digital accolades for Louis Vuitton Bags, blogging collaborations; shopping-oriented social media outreach, and top-notch e-commerce. Ralph Lauren scored second best for its stellar mobile applications, its click-and-shop children's book, and for generally just setting new standards for streaming digital media.

Even though Tiffany was knocked for its flat advertisement, the luxury retailer didn't rank poorly overall in the survey at No. 10, and LV, IQ class of gifted. L2 authors claimed that Tiffany threads the needle between commerce and brand building. Other gifted watch and jewelry brands were Tag Heuer for its iPhone application; Longines for actually selling direct online, and Hublot for integrating the brand with the World Cup.

Many jewelry industry top brands turned out to be only "average" for digital marketing including Montblanc, Bulgari, Omega, Jaeger-Lecoultre, Piaget, Van Cleef & Arpels, and David Yurman.But authors classified a number of brands for being digitally "challenged" and found that Cartier represented one of the biggest missed opportunities in digital marketing for basically ignoring its Facebook fans. Raymond Weil missed the digital mark for offering only limited e-commerce. Lv handbags Sale, on social media outlets; Movado had no presence on YouTube or Twitter; and Audemars Piguet's website simply took too much time to load.

L2 classified Harry Winston as challenged too, but praised its mobile application for timepieces. Faberge, while jumping from the "feeble" classification in 2009 to challenged this year, could become the future of Louis Vuitton Monogram Canvas Neverfull PM, authors claimed, but the brand must first overcome an absence of digital marketing, mobile applications, and social media presence.It is that feeble classification you want to avoid and De Beers fell into this group because it was not using social media. Chopard's online offerings were staid and the brand was tagged as the biggest point loser in 2010. Graff lacked online brilliance and earned feeble status as did Bulova and Buccellati for being "behind the times" with extremely weak websites.